Monday, February 26, 2007

New York Jets Merchandise

While pre-season expectations of the New York Jets had them predicted to win 3-4 games this season, they went on to finish 10-6 and made it to the playoffs. Last season you couldn't give away New York Jets merchandise with the dismal 4-12 finish but this season everyone was wearing green and white as the resurgent New York Jets under new head coach Eric Mangini surprised everyone.

New York Jets hats, jerseys, jackets, socks, t-shirts, bumper stickers, helmets, curtains, rugs, pillows, blankets, flags, posters, photos, footballs etc. were sold out before Christmas leaving nothing left by the time the playoffs arrived.

Many retail stores in New Jersey and New York reported Jets merchandise sales weren't even this strong in 1998 when the New York Jets went to the AFC Championship game vs. Denver. Online reports showed that New York Jets merchandise was atop the best sellers of any NFL team merchandise this season. You can attribute that to the surprising outcome of this current season and of course they are in the New York market, which never hurts.

In other Jets news many fans are buzzing about whether the team will be changing their team colors, uniform or logo in 2009. This is the year the New York Jets and New York Giants will be sharing a stadium together. While there has not been anything mentioned on what the new stadium will be called as of yet, there have been rumors the Jets will perhaps change their team logo and uniform. This isn't unusual for teams to do this when entering a new stadium. Most recently the Arizona Cardinals changed thier uniforms and wore a commerative patch to celebrate their new stadium. I think a change in uniform will only help merchandise sales for any team, especially in the New York market. If you have noticed, for decades NFL teams didn't change uniforms or logos until the late 90's when several teams moved into a new direction with colors, logos, etc. which really spiked marketing and merchandise sales for the respective teams. Since 2000, fourteen NFL teams either completely changed their team colors and uniforms or changed some aspect of thier uniform in some way. I think it's a safe bet to assume the New York Jets will do the same with the opportunity to make a huge bang within the NFL merchandising side of it in 2009.